Hyundai IONIQ

Hyundai was ready to roll out their new lineup—including EVs—to Hispanic consumers. The challenge? Many in the community were hesitant about EVs, with plenty of myths and misconceptions holding them back. Instead of sidestepping those fears, we tackled them head-on—comparing EV doubts to the kind of classic wives’ tales everyone’s heard growing up. The message was simple: just like those old stories, the worries around EVs are nothing more than myths.