Lowe's NFL - Earn Your Sunday

Lowe’s teamed up with the NFL, and the mission was simple: motivate homeowners to “Earn Their Sunday.” The idea? Have NFL players themselves bring the hype—not for the game, but for the work that comes before it.

By showing players encouraging fans to tackle their weekend projects, the campaign connected the grit of the field with the pride of getting things done at home. Because when the chores are handled, Sunday is yours to truly enjoy.