Subway Happy Gilmore

Happy Gilmore is back! To celebrate the release of the sequel, Subway launched a special Happy Gilmore 2 meal—and we were tasked with creating a campaign that matched the excitement and lived up to the movie’s iconic status.

Our idea? Put the spotlight on Shooter McGavin, Happy’s biggest hater. Because what better way to stir up buzz than by showing Shooter getting jealous of all the attention Happy was stealing?